Digital Strategy and Communications

American Ancestors / New England Historic Genealogical Society Staff

Claire Vail
Vice President for Digital Strategy and Communications
Claire Vail

Claire has twenty years of experience as a digital marketing and content strategist for high-profile institutions in higher education, publishing, and media. Before joining NEHGS, she was Director of Web Communications at Tufts University, where she oversaw the implementation of large-scale website redesign and content management implementation projects for several Schools, including the Fletcher School of Law and Diplomacy. Before Tufts, she was the Digital Media Director for 360 Public Relations, a marketing and public relations agency with offices in Boston and New York, where she created and managed digital marketing campaigns for a variety of clients, including Hasbro, Disney, and Sony. Prior to joining 360, Claire worked for several years as the Managing Editor of Content and Product Development for Bookspan, a New York-based book publisher and online retailer. Her previous roles include managing editorial positions at Fox Interactive Media and The Washington Post, where she developed and managed interactive features, including online chats, for www.washingtonpost.com and served as the liaison between the print paper and the paper’s digital staff.

Claire has a master’s degree in journalism from Northeastern University and a second master’s in English literature from the University of Delaware, with a concentration in eighteenth-century British and American studies. Her ancestry is Northern Italian (though Ancestry insists she’s actually French and German), British and Irish. Her interest in family history stems from finding her great grandmother’s name on a ship manifest from Palermo, a single line that listed her as “housewife” and “illiterate.” Claire is hoping to continue researching her ancestry back as far as possible, and to visit Udine, the town in the Friuli region of Northern Italy, to meet her cousins and learn more from them about the family.

You can email Claire at claire.vail@nehgs.org or contact her by phone at 617-226-1278.

Valerie Beaudrault
Assistant Editor
Valerie Beaudrault

Originally from New Hampshire, Valerie E. Beaudrault joined the visitor services staff in 2002. In addition to visitor services, she assists in editing NEHGS eNews and in historical and genealogical research related to objects in the Society's object collection. She has a BA from the University of Massachusetts/Boston and an EdM from Boston University. Valerie’s genealogical research pursuits have focused on her family in New England, upstate New York and Quebec. Areas of specialty: New Hampshire, Upstate New York, Quebec with a focus on the Eastern Townships, newspaper research, some southern African American research (Liberty County, Georgia.)

Valerie can be reached at vbeaudrault@nehgs.org

Lynn Betlock
Managing Editor
Lynn Betlock

Lynn Betlock joined the NEHGS staff in October 1995. She previously held the positions of sales manager, director of marketing, and assistant executive director for content management at NEHGS. Lynn has been the editor of American Ancestors since 2003, and she has written numerous articles for the publication.

Lynn graduated with a B.A. from Trinity University in San Antonio, Texas. She received her M.A. in American History from the University of Delaware. Before coming to NEHGS Lynn was employed at the Old South Meeting House in Boston.

You can email Lynn at lbetlock@nehgs.org or contact her by phone at 617-226-1284.

Thomas Grebenchick
Web Content Coordinator
Thomas Grebenchick

Thomas is responsible for managing and updating existing web content, creating new content, and assisting in digital communications and strategy. Originally from Massachusetts, he holds a B.A. in English from Brandeis University, and has experience in copywriting, web and digital design, and social media marketing.

Andy Hanson-Dvoracek
Systems Architect
Andy Hanson-Dvoracek

Andy is originally from Oshkosh, Wisconsin. Having studied guitar and musicology in Boston and Iowa, he has presented research on video game music and minimalist music. Andy joined the NEHGS staff in 2012.

You can email Andy at webmaster@nehgs.org.

Amy Joyce
Graphic Designer
Amy Joyce

Amy joined the American Ancestors / NEHGS team in 2018. She has 19 years of design experience, which includes past work with the Suffolk County District Attorney’s Office, the Boston Herald, and Pearson Education. Amy has a keen interest in family history; a passion she inherited from her grandmother. She produces a wide range of creative work, including brochures, logos, media kits, and signage.

You can email Amy at amy.joyce@nehgs.org or contact her by phone at 617-226-1209.

Carolyn Sheppard Oakley
Editor and Creative Director
Carolyn Sheppard Oakley

In addition to designing American Ancestors magazine, Carolyn also designs products and marketing materials for NEHGS departments. Carolyn came to NEHGS in 1999, originally in the sales department, and began working on the magazine in 2000. She was previously employed as director of education and volunteers at the New Canaan (Connecticut) Historical Society. You can email Carolyn at coakley@nehgs.org.

Jim Power
Communications Manager
Jim Power

Leading the marketing communications division for AmericanAncestors.org and NEHGS, Jim Power is a veteran of several Madison Avenue agencies and of Boston’s own Polaroid Corporation where for more than a decade he directed the marketing services division of its Latin American & Caribbean unit, headquartered in Miami, Florida.

More recently Jim was principal of a small marketing boutique firm, providing non-profits and businesses in Boston and on Cape Cod with creative marketing and public relations services. At NEHGS he directs all marketing initiatives for the organization and leads the public relations, press and conference divisions.

Jim developed a passion for researching family history with the uncovering of the story of his paternal great-grandfather, a newspaper editor and publisher in the 19th Century south. The details of that family exploration led him to the further discovery of his family’s descendance from a Revolutionary War General in 1700s Georgia, and from a Tennessee pioneer who migrated to Texas in the 1830s and became one of the Republic of Texas’ first Texas Rangers. Until recently, none of these ancestors were known to him or to his family. Their discovery reveals understanding to uncommon family names, parallels of talent and of professions, and old tin-type portraits even reveal resemblances to living family members.

Jim bears witness to the adage that “Genealogy changes the chart, but uncovering our family history changes the heart.” To share the possibilities of that type of adventure with the New England Historic Genealogical Society’s growing membership through the marketing of the NEHGS website, AmericanAncestors.org, and its many unique constituent services is his highest goal.

You can email Jim at jim.power@nehgs.org or contact him by phone at 617-226-1261.

Jean Powers
Senior Editor
Jean Powers

As Senior Editor for American Ancestors magazine and the Weekly Genealogist enewsletter, Jean writes and edits articles, strategizes content, and provides illustrations. She also participates in a a variety of organization-wide initiatives and is a member of the Youth Education Committee. An award-winning Master Urban Gardener, Jean manages the NEHGS garden and coordinates our Garden Committee.

Jean Powers joined the NEHGS staff in 2002 as an editorial assistant and has also held the positions of production editor and associate editor. She has extensive experience in outreach and digital communications. Jean received her BFA in Writing, Literature, and Publishing from Emerson College. Prior to NEHGS, she was employed at the Massachusetts Historical Society and Harvard Business School.

You can email Jean at jpowers@nehgs.org or contact her by phone at 617-226-1214.

Alicia Crane Williams
Alicia is the lead genealogist on the new NEHGS study project, Early New England Families, 1641-1700. Prior to joining the NEHGS staff, she compiled and edited numerous important genealogical publications including The Mayflower Descendant, the Alden Family Five Generations project, and the Harlow Family : Descendants of Sgt. William Harlow (1624/5-1691) of Plymouth, Massachusetts. Alicia has served as Historian of the Massachusetts Society of Mayflower Descendants, Assistant Historian General at the General Society of Mayflower Descendants, and as Genealogist of the Alden Kindred of America. She earned a bachelor’s degree from the University of Connecticut and a master’s degree in History from Northeastern University. She can be reached at acwcrane@aol.com.

Databases

Don LeClair
Associate Director, Database Search and Systems
Don LeClair

Don joined NEHGS Web team in 2016 to help manage the applications and processes that support NEHGS’s online database collections. He first got involved with genealogy while in college and spent many a day in the NEHGS library tracing his ancestors through New England and New York. Don also did volunteer indexing work for the library before joining the staff. Don has 30 years of experience in the software industry working in and leading engineering and product management teams focused on IT Management products. Don has a B.A. and MBA from Boston University.

Rachel Adams
Database Services Volunteer Coordinator
Rachel Adams

Rachel coordinates the web teams volunteers in scanning and indexing material that goes on the database. She started out as an intern at NEHGS in 2018, before joining the staff full time. She grew up in Connecticut and has a B.F.A. from Massachusetts College of Art and Design in printmaking and museum education.

Diana Beltrão
Digitization Assistant
Diana Beltrão
Hailey Philbin
Digitization Assistant
Hailey Philbin
Molly Rogers
Database Manager for Digital Projects
Molly Rogers

Molly works on our database collections, maintaining the accuracy of current databases and managing teams of volunteers to transcribe and add new collections. Originally from York, Pennsylvania, Molly studied English and French at Colby College in Maine and has a Master’s degree in Library and Information Science from Simmons College. She enjoys many outdoor pursuits such as whitewater kayaking, mountain biking and cross-country skiing and has a few indoor hobbies like reading, knitting and creating a genealogy website for her grandmother’s family.