Creative Services

American Ancestors / New England Historic Genealogical Society Staff

Claire Vail
Director of Creative and Digital Strategy
Claire Vail

Claire has twenty years of experience as a digital marketing and content strategist for high-profile institutions in higher education, publishing, and media. Before joining NEHGS, she was Director of Web Communications at Tufts University, where she oversaw the implementation of large-scale website redesign and content management implementation projects for several Schools, including the Fletcher School of Law and Diplomacy. Before Tufts, she was the Digital Media Director for 360 Public Relations, a marketing and public relations agency with offices in Boston and New York, where she created and managed digital marketing campaigns for a variety of clients, including Hasbro, Disney, and Sony. Prior to joining 360, Claire worked for several years as the Managing Editor of Content and Product Development for Bookspan, a New York-based book publisher and online retailer. Her previous roles include managing editorial positions at Fox Interactive Media and The Washington Post, where she developed and managed interactive features, including online chats, for and served as the liaison between the print paper and the paper’s digital staff.

Claire has a master’s degree in journalism from Northeastern University and a second master’s in English literature from the University of Delaware, with a concentration in eighteenth-century British and American studies. Her ancestry is Northern Italian (though Ancestry insists she’s actually French and German), British and Irish. Her interest in family history stems from finding her great grandmother’s name on a ship manifest from Palermo, a single line that listed her as “housewife” and “illiterate.” Claire is hoping to continue researching her ancestry back as far as possible, and to visit Udine, the town in the Friuli region of Northern Italy, to meet her cousins and learn more from them about the family.

You can email Claire at or contact her by phone at 617-226-1278.

Amy Joyce
Digital/Print Graphic Designer
Amy Joyce

Amy joined the American Ancestors / NEHGS team in 2018. She has 19 years of design experience, which includes past work with the Suffolk County District Attorney’s Office, the Boston Herald, and Pearson Education. Amy has a keen interest in family history; a passion she inherited from her grandmother. She produces a wide range of creative work, including brochures, logos, media kits, and signage.

You can email Amy at or contact her by phone at 617-226-1209.

Jim Power
Communications Manager
Jim Power

Leading the marketing communications division for and NEHGS, Jim Power is a veteran of several Madison Avenue agencies and of Boston’s own Polaroid Corporation where for more than a decade he directed the marketing services division of its Latin American & Caribbean unit, headquartered in Miami, Florida.

More recently Jim was principal of a small marketing boutique firm, providing non-profits and businesses in Boston and on Cape Cod with creative marketing and public relations services. At NEHGS he directs all marketing initiatives for the organization and leads the public relations, press and conference divisions.

Jim developed a passion for researching family history with the uncovering of the story of his paternal great-grandfather, a newspaper editor and publisher in the 19th Century south. The details of that family exploration led him to the further discovery of his family’s descendance from a Revolutionary War General in 1700s Georgia, and from a Tennessee pioneer who migrated to Texas in the 1830s and became one of the Republic of Texas’ first Texas Rangers. Until recently, none of these ancestors were known to him or to his family. Their discovery reveals understanding to uncommon family names, parallels of talent and of professions, and old tin-type portraits even reveal resemblances to living family members.

Jim bears witness to the adage that “Genealogy changes the chart, but uncovering our family history changes the heart.” To share the possibilities of that type of adventure with the New England Historic Genealogical Society’s growing membership through the marketing of the NEHGS website,, and its many unique constituent services is his highest goal.

You can email Jim at or contact him by phone at 617-226-1261.