Build It and They Will Come
To borrow that well-known line from the movie Field of Dreams,
the reality is that just because you build a website does not mean that
visitors will come. There are some things to keep in mind as you begin
to design your family history web page. After all there are eleven
million other pages out there with genealogy on them that you will be
competing against.
The first thing you need to do is to decide what will be the focus of
your site. Who are you trying to entice to it? Are you hoping to find
any relative that may be out there regardless of the line that you
share? Are you hoping to attract those who share one of a handful of
surnames that you are presently working on? Did you want to offer a site
that would be more of an aid to others, by including transcriptions of
information that you have amassed over the years? Is it possible that
your focus is on a specific locality rather than a surname or family?
Before you begin designing a web page, first decide which of the
above scenarios apply to your situation. It could be that you have a
completely different idea, but regardless, you do want to have an idea
before you begin to actually create the site. Having a plan in place may
help determine what software you use to create the site as well as what
you place on the front page and how you arrange the sub-pages of the
site. A good way to plot out your site is by laying it all out on paper.
Use a separate sheet of paper for each future web page and figure out
where the navigational buttons and links will be located, and where each
button or link will take the user. Determine how many different areas
your site will need. This process is commonly called “storyboarding.”
Once you have an idea of what will be on your site, then the next
step is to begin creating those pages.
“I Can't Create a Website!”
Everyone has to start somewhere, regardless of what they do. None of
us was born magically knowing how to do what we do. As children, we had
to learn how to do almost everything. There is no way of knowing how
many times we fell down before we mastered the ability to walk. As we
grew and went to school, it is possible that there was a struggle to
master something like algebra or calculus. In college most of us didn't
breeze through with straight As. Throughout our life we have found
ourselves in a learning position.
Each of us has spent time learning how to research our ancestors. For
some reason this is accepted as just something we do. Bring up the
Internet or our computers though, and we are full of excuses as to why
we can't or won't learn how to use it. It is understandable that a
machine as intricate and powerful as the computer has become could seem
impossible to master. However, I have learned that it is just a matter
of how we think or approach the problem. Whether it is learning how to
use a genealogy program, how to search the Internet, or how to create a
personal family history web page, there is learning involved. When it
comes to creating a family history web page though, there are many
useful programs that make the design of the page easier than may have
been imagined.
Genealogy Software Options
One of the hardest things when designing a family history website is
to get the arrangement of the individuals correctly into the genealogy
report or chart. Of course, genealogy software programs that have been
organizing entered data and generating printed reports as part of their
regular features are now creating web pages of some sort.
When the Internet was first available to genealogists, there was no
easy way to create a web page of your family history. Then a few
developers wrote small programs enabling the incorporation of GEDCOM
files to web pages. Today, genealogy software programs are considered
inferior if they do not offer options to create a web page from within
the program. The more popular software programs include
- Family Tree Maker
- Personal Ancestral File
- RootsMagic
- The Master Genealogist
All of these offer a way to generate the initial pages for a family
history website. Some are more powerful or offer more control over the
final design of the website, but all of them will do what I consider to
be the most difficult part — the organizing of the individuals and the
linking of those people from one page to another.

(Genealogy software programs are
considered inferior if they do not offer options to create a web page
from within the program.)
Once that has been done, you
can then use other software designed specifically for working with web
pages.
Of those genealogy programs mentioned above, all but one will create
the pages and allow you to then alter them before uploading them to the
Internet. For those individuals who are truly intimidated by the
Internet and the idea of creating a web page, Family Tree Maker has
streamlined the process in such a way that you can only post a web page
to the Family Tree Maker site. During the initial creation of the family
history home page, you may select your design from a number of
templates that are offered, which include various backgrounds and fonts
to help further personalize your site. However, you cannot publish
these pages elsewhere on the Internet, at least not at the time of this
writing.
The other genealogy programs mentioned will save the files on your
computer. You can then decide if you want to alter them using one of the
software programs discussed later or just simply upload the site to
your personal web space.
Web Design Software
If you can use a word processing program, then you can use web design
programs, such as Microsoft
FrontPage or HotDog Page Wiz . These programs are designed to give
you a WYSIWIG (pronounced wizzy-wig), which stands for "what you see is
what you get," view of the web page. Just as a word processing program
shows you changes in a font or the placement of a picture, so too will
the web design software. Knowledge of HTML is not necessary.
Through the menu and tool bar, you can change
the way the page looks, and some programs will allow you to create
impressive special effects on the page. No doubt you have see them on
some of the sites you have visited — dancing leprechauns, the scrolling
"banner" creeping across the screen, or the music that lets the world
know you are online at 2 a.m.
Perhaps it is because it is so easy to add all of these bells and
whistles that so many genealogy websites feel cluttered or busy. This
actually leads us to the last aspect of the creative part of your
website.
Design is EverythingJust because you can doesn't always mean you should. Now, if your
web page is devoted to your Irish ancestry, it is possible that the
dancing leprechaun could be considered appropriate. I have, however,
visited family history web pages only to leave them some thirty minutes
later still confused as to the focus of the site.
Focus was the first thing we talked about. Knowing what you want to
share. However, if it is hidden or overshadowed by all the fancy bells
and whistles that you discovered in your web design, then you have
achieved nothing — in fact, you have defeated the very purpose of having
a website in the first place because no one can find the information
you have to share. If you have chosen some really interesting colors and
fonts to use on your site, making the site almost unreadable by some
who visit, you have also prevented the information you have from being
read by others.
While the design software is supposed to be WYSIWYG, showing you what
it will look like, in reality it is just an idea of what it will look
like. What you see in the web design software program is not necessarily
exactly how it will look to others who visit your website.
The browser software that you use to view the Internet actually
doesn't see the web page. Instead it sees and reads HTML code and
converts it to the pictures, text, and colors that you see. This
conversion to what is shown on the screen is based on the capabilities
of your computer — what fonts you have installed, how many colors your
monitor can view, the resolution of your monitor, and so on.
It is a good idea to keep your design as simple as possible. Using
the standard fonts and perhaps limiting the color choices to 256 or 16
million will mean that most of those who visit your site will see the
same thing that you did as you were designing it. One way to get an
idea of how the site looks after you have uploaded it to your server
space and made it public is to visit your site from a friend's computer
or at the public library. Depending on the hardware and software
limitations on these computers, your site may look different from the
way you thought it would.
Graphics Should Enhance, Not DetractThe problem with graphics is that it is easy to get carried away with
them. It is fine to use some graphics, but they should enhance the
site. Pick a theme for your background, and add bullets and buttons.
For each graphic you wish to add beyond this, ask yourself first if it
helps share the information posted to the site. If the image is a
picture of the tombstone of the person whose genealogy is on that page,
then the answer is probably yes; if it is just a cute cartoon that you
found somewhere, then the answer is more likely to be no.
The graphics should help those who visit your website to get a
feeling for the research and the focus of the page. They should not be
there just because you have them and can add them. A few well-placed
graphics can give your site a wonderful, inviting feel that encourages
the visitor to explore it further.
Don't Forget the InformationAbove all, the most important thing about your site is the
information you are sharing. If you are creating a family history page
showing the ancestors or descendants of an individual, then be sure to
include the sources for the information that you publish. Help to teach
those new to genealogy the best way to share their information so when
they get started on their own web page they will remember what they have
seen at other sites. Even if they never get a how-to book on publishing
to the web, or more importantly, read about publishing their family
history to the web, perhaps they will emulate
what they saw on your site and include sources.
Envision Before You Publish
While the technology of this may be new, the first step requires no
technological skills whatsoever. Remember before you begin to create
anything that you will want to have a plan. Envision what you want the
site to look like and then begin to figure out how best to make it
happen. It is likely that you will combine your genealogy program's web
page feature with one of the web design programs to create the pages
that you now envision. And by using the web design software you do not
need to actually know how to write the HTML code. Above all, remember
that the beauty of publishing to the Internet is the ability to make
changes as frequently as you need or want.
Where to Turn for More Information
Below are a few of the published resources that you may want to look
for online and at your local library to learn more about creating your
own website or using some of the programs mentioned.
- Buzbee, Bruce. Getting the Most Out of RootsMagic.
(Springville, Utah: FormalSoft, Inc., 2003)
- Cyndi's
Genealogy Home Page Construction Kit
- HTML Help by the
Web Design Group
- McClure, Rhonda R. The Complete Idiot's Guide to Online
Genealogy, 2nd Edition . (Indianapolis, Indiana: Alpha
Books, 2002).
- McClure, Rhonda R. The Official Family Tree Maker Version 10 Fast
& Easy. (Cincinnati, Ohio: Premier Press, 2002).
- Niederst, Jennifer. Web Design in a Nutshell. (Sebastopol,
California: O'Reilly & Associates, 2001).
- Williams, Robin and John Tollett. The Non-Designer's Web Book.
2nd Edition. (Berkeley, California: Peachpit Press, 2000).